Ternio is transforming the $224 billion digital advertising market, which is filled with domain fraud, bot traffic, and lengthy payment models. Incentives are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal. The Ternio utility token provides a verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the vehicle to be paid on delivery. Advertisers get what they pay for and publishers don't have to wait months to collect. Ternio can be integrated with most ad technology platforms giving trustworthy partners a share of the market's success.