TEND gives its clients access to unique investment opportunities which are currently beyond their reach but reflect their aspirations; investments that fulfill a passion or pursuit of a personally important interest, investments that are driven by purpose and emotion.
TEND achieves this by enabling co-ownership of these special objects of passion & purpose, lowering the entry barriers that exist today. Despite being in shared ownership, all TEND investments come with a beautifully orchestrated “real-life-experience”, enabling its clients to see and enjoy their investment first-hand – and to share that experience with family and friends. Importantly, TEND provides a fully serviced platform and offering, including taking care of those associated but timeconsuming responsibilities of the co-owners, such as maintenance, insurance and security.
For full access to the platform, TEND charges a single, transparent, yearly access fee. TEND’s unique proposition, combining ownership and the potential rewards of unique investments with the satisfaction of real-life experiences, turns those investments into a positive and meaningful part of the clients’ lifestyle (rather than locked away in a bank account). The sourcing of those special opportunities based on the shared interests of the clients themselves, meaning they are co-created by those clients, will drive loyalty and growth within the TEND community.