People earn Knowledge tokens for answering questions correctly, and experts emerge who earn higher rewards. These Knowledge Scores get written to the blockchain, like a DMP in ad tech, a Data Management Platform.
In the Consumer Marketplace, we make finding the best products easy with Knowledge Stars (proven experts) who rate and review them, and produce videos like influencers do on YouTube.
This allows advertisers to target people based on how much or how little they know about these topics, which has never really been done before in the history of marketing at scale.
Publishers earn tokens for the users who share knowledge while using their platforms.
Our rewards mechanism is an analog to pool mining. Publishers are like pools, and their users/visitors are like the individual miners on the pool. Rewards are issued proportionally based on the individual’s contribution and the publisher earns tokens for operating the website, app or platform.
We also make messaging from advertisers more relevant to the knowledge level a person has about topics related to the advertiser’s products and services. This has never been done before in the history of all marketing.
Additionally, we solve what is expected to be a $50 billion ad tech bot fraud problem.
In education, we’re assembling the largest Question & Answer repository on every topic taught in every school, at every level of education, in every specialization, in every language on the planet.
We help schools, teachers and parents track and measure the knowledge of their students and children on the subjects they’re learning.
We make higher education and achieving advanced degrees more economically viable to those who overachieve by rewarding students with Knowledge tokens for approximately 10 years of their early education.
In employment, we make messaging between employers and potential candidates more relevant and on target because we’ve measured that person’s amount of skill for the job. And we continue to measure it, making corporate rewards and employee training fun, rewarding and more useful.