Dench Music is a Dutch full-service music production company that produces music and music videos, recruits and manages musical talent, and provides a full suite of music production and music distribution services for domestic and international markets. Dench Music is launching an ICO to fund its expansion into the for-profit production of best of class, popular music videos using A-list artists who are partnered with talented, but not yet globally famous, DJs. Dench Music seeks to engage potential investors in the company. Our vision is for everyone to be able to participate in the creation of songs from their favourite artists, to interact with the music industry, to gain access to interaction and benefits that have never been offered before using decentralised processes and Blockchain technology. Our participants will enjoy receiving direct profits while enriching the world with great music. Our goal is to raise 35 million EUR in ETH through this ICO. The Soft cap is 500,000 EUR which will cover the approximate expenses for one project. The more we raise, the more songs and videos will be created, resulting in bigger profit sharing for investors. The exchange rate that will estimate the final number of ETH needing to be raised will be established two days before the start of the Whitelist sale. Since we are already an established company, we do not need funds to build any infrastructure. The capital raised will be fully used to cover expenses of song creation and marketing related costs to optimise profitability for our investors and artists. We anticipate the funds to cover the direct expenses of approximately 40-50 projects, depending on the artists and related marketing efforts.