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The logistics sector – worth €2.7 trillion per year in Europe alone – has faced massive pressure in the past few years, being forced to adapt to profound changes in consumer habits, like our newfound love for online shopping.
All the signs point to this pressure continuing to pile on, forcing companies to be forever updating their working practices, business rules, IT systems and B2B operations. Most of this behind the scenes activity – costing millions every year – is aimed at one thing: the ‘holy grail’ of efficient partnership; this means seamless communication between customers and freight carriers, seamless communication between different freight carriers, and even between different sections of the same business.
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