BitClave’s decentralized solution enables companies big and small to participate in a common ecosystem. The innovative search technology enables sellers to pay directly for outcomes, optimizing marketing spend for results; users and other data providers are paid on the data’s value, measured by conversions (not clicks); and consumers gain access to monetary incentives and lower-cost goods while gaining control over their personal information. BitClave’s ecosystem uses the blockchain to encode the value of data in the data itself, enabling transactions that are both anonymous for consumers (until such time as they chose otherwise, e.g., complete a purchase transaction), while providing attestation required to charge sellers for outcomes and pay users for their data. Consumer privacy is built into the very fabric of the BitClave decentralized search ecosystem by design.
BitClave makes it possible—for the first time—to optimize the seller-consumer value chain. In the BitClave ecosystem, third parties are incented to provide data that maximizes seller-consumer market efficiency—data, ads, and offers that result in lowest-cost outcomes. Analytics providers may participate in a rich app ecosystem, and are rewarded for innovation, paid with the proceeds of increased overall market efficiency. By eliminating the waste from today’s large advertising network solutions, everyone wins. BitClave’s open ecosystem ensures innovation will continue in the advertising market as technology continues to evolve.