Customer retention is one of the main management purpose of the customer relationship :
- when it is successful, it is a significant benefit for the customer and a key factor of customer commitment for the company to ensure profitability in the short, medium and long term as well as a real and lasting competitive edge..
In order to improve customer experience and to support their involvement, a large number of brands and stores develop and offer more and more innovative loyalty programs.
These programs remain, most of the time, individual, but not very democratic and more and more impossible for the customer to identify the difference.
With the advent of crypto currency, out of which guidelines can work in many areas, make it possible to use « this virtual currency
» to create a universal and unique loyalty program so that customers and companies can trade points within a peer-to-peer network on
a decentralized information technology system also called block chain.
For customers ATISIOS offers an accessibility to a geo-tracking of all participating retailers and their current special offers in real time, a free subscription, and a biometric authentication. For retailers ATISIOS offers a possible customer datas filtering by user profile, interests, habits etc. and a single communication tool, allowing customised information and special offers’ campaigns to be realised at any time of the year.
The consumer is making a purchase from a merchant and is getting back ATIS points. Then, the customer will be offered the option of renewing a purchase from the same merchant or from an other affiliate with his ATIS points.