The French company made up of 4 engineers, who worked for companies such as Alstom, is at the heart of innovation. Specialized in IoT devices, they designed and built a smart mirror in 2016, already available for sales in B2B market. Anna, the smart mirror, is not a mere mirror, it’s a real tool, making communication easier and more efficient. «Since we furnished our venues with Anna mirror, customers are delighted to find the information they need at the time they need it. It completely changed the way our brand communicates with our customers and it’s a real step of customer journey.» says T.C - Owner of K2 Palace. Following their success in B2B, AirNodes wants to go further and wants to hit the B2C market, making the mirror available to everyone. Quentin NIGI, chief communications officer for AirNodes says «we are convinced smart mirrors will be in each and everyone’s house in the next couple of years. Some basic kind of smart mirrors are available on B2C market, but Anna mirror is much more convenient and smarter than any other on market products. Thanks to our skills and knowledge we have the opportunity to hit the market with an innovative product which proved to be working very well». Indeed Anna outperforms all kind of available smart mirrors because it’s fully customizable, and your imagination is its only limit. To hit the market hard and fast, AirNodes launch an ICO, starting from October 10TH. The company decided to make this crowdsale via the blockchain because it’s a way of raising funds, but beyond that, «we are hoping it can kickstart a new approach for working with developers who build apps & services which might be embedded into our mirrors. We also believe it is a way for the final consumers to define the value of our core proposition, instead of banks or financials and it would be the very first time the blockchain would crowdfund a real and tangible product» says Kevin Bleniat CEO for AirNodes. To do that, AirNodes will create ANNA, a coin currency that will serve the cryptocurrency community to buy AirNodes’s mirror or other products or services. Anna mirror for consumers is expected to hit the market in December 2018. This might be the gift everyone would like to get for Christmas.