Air will make it easier to utilise advancements in cryptography to conduct digital identity based transactions with precision while providing a fairer distribution of identity monetisation benefits. The Air platform leverages blockchain technology via the implementation of a smart contract customised by user specifications to facilitate cryptographically secured digital identity management actions such as per transaction authentication, authorisation and post transaction attestation. Bringing together industry experts and forward thinkers, SPHRE researches solutions to recurring problems and inefficiencies. SPHRE is pursuing the development of more secure online services by applying new insights and developments in application design and methodology. Their project pipeline is centered around improving upon the legacy systems that are overdue for an overhaul.