AdEx is an blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc. AdEx is completely transparent and built on top of Ethereum smart contracts. We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.
The core feature of AdEx will be the so-called AdEx Profile - a personalized page that allows every end user to understand and control the ads delivered to them. Giving more control to the user is highly beneficial for advertisers: users voluntarily provide information about their preferences and consumer behavior, about their shopping habits and purchase intent, etc. This means that with the help of the AdEX Profile advertisers achieve surgical precision for ad targeting and ensure a high return on ad spending (ROAS). The technology of AdEx leverages blockchain and smart contracts, thus eliminating the complexity of existing ad serving networks. The network is regulated by the users and the users only, taking care of the most common issue advertisers today are facing: lack of transparency and incorrect/unclear reporting of advertising campaign results